A modern e-commerce-style catalog platform that transformed a wholesale distributor's digital presence and streamlined B2B customer acquisition.
Wholesale Leads Per Month
Sales Cycle Reduction
Outside-Kathmandu Valley Orders
Time Saved on Inquiries
Website Traffic (6 months)
Quote Requests Received
Our team can help you transform your business with cutting-edge digital solutions.
Start a conversationNBU Bags operates in Nepal's wholesale fashion market, distributing bags to retail shops, boutiques, and resellers across Kathmandu and beyond. Their business model is strictly B2B — they don't sell individual bags to consumers, they sell inventory in bulk to shop owners who then retail them.
The challenge: their potential buyers (retail shop owners) had no professional way to browse NBU's inventory. The sales process relied entirely on in-person showroom visits or sharing product catalogs via WhatsApp PDFs. When a new shop owner wanted to see NBU's latest collection before placing a bulk order, they had three bad options:
This analog process was costing them deals. Buyers would ask "do you have laptop backpacks in brown?" and the sales team would spend 30 minutes digging through photo archives to answer, by which point the buyer had moved on to a competitor with better product visibility.
NBU needed a digital showroom — a professional catalog website that looked like an e-commerce store but functioned as a B2B sales tool. Shop owners could browse the full inventory, filter by category and price range, save favorites, and contact NBU directly to place bulk orders with specific item codes.
The requirement was clear: make it look and feel like a consumer shopping site (clean product grids, detailed product pages, search and filters) but without actually processing individual consumer transactions. The goal wasn't to sell bags online — it was to close wholesale deals faster by giving buyers a professional browsing experience.
We built a Next.js catalog platform with a modern e-commerce interface and B2B-focused conversion paths. It looks like an online store, but instead of "Add to Cart," buyers see "Request Wholesale Quote" and "Contact for Bulk Pricing."
Frontend: E-commerce UX for B2B Browsing
The product catalog uses a familiar e-commerce grid layout — exactly what retail buyers are used to from consumer shopping sites. Each product card shows:
Buyers can filter by:
Search works across product names, SKUs, and descriptions. A shop owner looking for "black leather laptop bags" gets instant results.
Product Detail Pages: Designed for Wholesale Decisions
Each product page includes:
Instead of "Add to Cart," clicking "Request Wholesale Quote" opens a contact form pre-filled with the product SKU. The buyer enters:
This form submission goes directly to NBU's sales team via email and is logged in the admin dashboard.
Admin Dashboard: Inventory Management
NBU's team manages the catalog through a custom admin panel built with Node.js backend. They can:
Inventory status is managed simply: products can be marked "In Stock," "Low Stock," or "Out of Stock." When a product is out of stock, the website shows "Contact for Availability" instead of the quote request button.
Mobile-First Design
Since many retail buyers browse on phones while physically in their shops, we optimized heavily for mobile:
The entire site scores 90+ on Google PageSpeed for mobile.
SEO: Ranking for Wholesale Searches
We optimized for searches like:
Each product page has proper meta tags, schema markup (Product schema with offers), and clean URLs (/products/laptop-backpack-lb-2801). The site ranks well for long-tail wholesale queries that bring qualified B2B traffic.
Tech Stack:
What We Didn't Build (And Why):
No shopping cart, no payment gateway, no individual checkout — because NBU doesn't sell direct to consumers. The entire site is designed to generate qualified wholesale leads, not process transactions. This kept the scope focused and the budget reasonable.
The digital showroom launched in August 2025 after 8 weeks of development and replaced NBU's WhatsApp-based catalog sharing entirely.
Lead Quality: Significantly Improved
Before the website, NBU received ~15-20 wholesale inquiries per month, mostly through referrals and foot traffic to their showroom. After launch, they're getting 40-50 qualified leads per month through the website's quote request form. More importantly, these leads are pre-qualified — buyers have already browsed the catalog and are contacting about specific SKUs.
Sales Cycle: -40% Time to Close
The sales team reports that deals close faster because buyers do their research upfront. Instead of scheduling showroom visits to browse, buyers arrive with a shortlist of SKUs they've already seen online. First meetings go straight to pricing negotiation and order quantities.
Geographic Reach: Expanded Beyond Kathmandu
The website opened up markets outside the valley. Retailers in Pokhara, Chitwan, and Butwal can now browse inventory without traveling to Kathmandu. Orders from outside the valley grew from 12% of business to 31% in the first 6 months.
Operational Efficiency: -60% Time on Product Inquiries
The sales team was spending hours answering "do you have [X]?" questions via phone and WhatsApp. Now, buyers self-serve through the website. The team estimates they save 10-15 hours per week on product availability questions.
Brand Perception: Positioned as Professional Supplier
Client feedback indicates that the website elevated NBU's brand. Shop owners described it as "the most professional bag supplier catalog in Nepal" and said it made NBU look more established than competitors still operating through WhatsApp catalogs.
Measurable Traffic Growth:
The platform successfully transformed NBU from a warehouse-based distributor to a digitally-enabled B2B supplier with national reach.
