We build brands that can defend a premium price. Positioning first, identity second, guidelines that actually get used. For companies done competing on price.
The problem
Most Nepali brand work is a logo, a color palette, and a template. Six months later the sales team is using a different color, the website and the Instagram feed look like two different companies, and the 'brand guidelines' PDF is a dead file nobody opens. The problem isn't the designer's craft — it's that strategy was skipped. A logo without positioning is an aesthetic choice, not a brand. You can't defend a premium price with an aesthetic choice.
Real brand work starts with a strategic position: who you're for, who you're explicitly not for, what you do differently, and why anyone should care. Identity systems then flow from strategy — the color, typography, imagery, and voice are derived from that position, not invented in a vacuum. Guidelines aren't a PDF; they're a living kit that sales, marketing, and HR actually use. That's the difference between a brand you can charge more for and a logo you paid for.
What we build
Written positioning that says — in plain language — who you serve, what you uniquely do, and what you refuse to be. Built from stakeholder interviews, customer conversations, and competitor landscape analysis. You end up with a one-page positioning statement your CEO, sales lead, and marketing head all agree on, which is rarer than it should be.
When you have multiple products, sub-brands, or acquisitions, architecture decides how they relate — monolithic, branded house, or house of brands. We run naming sprints for new ventures including linguistic checks, .com availability, and pronunciation testing across English and Nepali. Bad architecture confuses customers for years; we take the decision seriously.
Logo systems (not just a single mark — primary, secondary, icon, lockups), color palette with accessible contrast, typography pair that works across screens and print, and a grid/spacing system. Every visual choice traces back to positioning — a premium brand doesn't use the same palette as a discount brand, and we can defend every decision.
Voice principles (formal/casual, technical/accessible, warm/direct), messaging hierarchy (primary message, secondary messages, proof points), and copy examples across website, email, ads, and sales collateral. We produce a voice guide with do/don't examples so your team can write on-brand without asking every time.
Living Figma-based guidelines covering logo usage, color, type, imagery style, iconography, and motion principles. Plus an asset kit — social templates, pitch deck master, email signatures, business cards, and letterhead — so the moment the brand ships, your team has what they need on day one, not after three more months of 'final-v4.pptx'.
Internal launch (how to introduce the new brand to employees), external launch (PR, website, social, customer communication), and a 90-day rollout plan. Rebrands fail when they're announced without context — customers get confused, employees feel alienated. We design the rollout as carefully as the identity.
Our stack
Figma
Living brand guidelines and shared asset libraries.
Adobe Illustrator
Vector precision for logo marks and print.
Adobe InDesign
Long-form brand documents and print collateral.
Notion
Brand strategy docs and messaging frameworks in one place.
Miro
Positioning workshops and remote collaboration.
Loom
Async brand rationale walkthroughs for stakeholders.
Google Trends
Name and concept research grounded in real search data.
Usertesting
Validation of name, logo, and message with real buyers.
Our process
Stakeholder interviews, customer conversations, and competitor audit. We come out with a positioning hypothesis grounded in evidence, not preference.
Positioning statement, value proposition, voice principles, and messaging hierarchy. Signed off in writing before any visual design starts.
Logo, color, type, imagery, iconography, and motion direction. Two rounds of revision, live presentations not decks-in-email, and rationale for every choice.
Guidelines, asset kit, internal launch materials, and a 90-day rollout plan. We support the launch, not just deliver files and disappear.
Pricing snapshot
Starting at NPR 40,000. See our pricing page for full ranges and what's included in each tier.
Further reading
Case studies coming soon — in the meantime, read our blog for deep-dives on how we approach these projects.
Brand work is often embargoed until launch. Our blog post on vendor evaluation applies directly to choosing a brand partner too.
Read moreOur framework for choosing a development partner works for choosing a brand studio — same principles, different craft.
Read moreFAQ
Free 30-minute discovery call. No sales pitch, no pressure — just a conversation about whether we're the right fit.
Related services
Custom web applications built with modern frameworks — fast, scalable, and beautifully designed.
Learn moreHuman-centered design that combines aesthetics with usability to create products people love.
Learn moreData-driven strategies that increase visibility, drive engagement, and convert leads into customers.
Learn more