Design backed by user research, not designer ego. We figure out what your users actually need, then ship interfaces they don't have to think about.
The problem
Most Nepali 'UI/UX' work is visual design with a user-experience label on top. The process goes: mood board, five Figma screens, delivery. No interviews, no usability testing, no journey mapping, no measurable success criteria. The result looks nice in a portfolio and converts nothing, because nothing about it was rooted in what users struggled with. Then the developer builds it, users hate it, and everyone blames the developer.
Real UX starts before Figma opens. It starts with watching five users try to complete a task on your current product, counting where they hesitate, and listening to what they say out loud. Most of our design recommendations emerge from that room, not from a designer's aesthetic preference. We sweat the visual craft too — but the craft serves the research, not the other way around.
What we build
User interviews (5–8 is usually enough), contextual inquiry, and synthesized journey maps that show where users drop off, what they're thinking at each step, and which moments matter. We share raw interview notes and synthesized findings separately so your team can form their own conclusions — not just accept ours. Research deliverables are reusable for marketing, sales, and product teams too.
Card sorting, tree testing, and structured navigation design before any visual work starts. We map your content inventory, group by user mental model (not internal org chart), and validate with real users that people can actually find what they need. This is the least visible part of UX and the one clients underinvest in most — we won't let you skip it.
Low-fidelity wireframes to nail flow, then mid-fidelity prototypes in Figma for stakeholder review, then high-fidelity interactive prototypes users can actually click through. Every transition and state (loading, empty, error, success) is designed — not left for the developer to guess. Prototypes ship as Figma links your dev team can inspect.
Pixel-level visual design grounded in the grid, typography scale, and color tokens we establish up front. We design for accessibility from the start — color contrast meets WCAG AA, focus states are real, and text resizes without breaking layouts. Dark mode is designed, not auto-generated. The end result looks premium because the underlying system is disciplined.
Tokens in Figma (colors, type, spacing, elevation), reusable components with variants and props, and clear usage guidelines. We hand off a system that developers can build against in shadcn/ui, Tailwind, or your stack of choice. A design system saves teams months on every subsequent feature — we quantify the ROI before recommending one.
Moderated testing over Zoom, unmoderated via Maze or UserTesting, and lightweight five-second tests for quick comprehension checks. We run two rounds of testing on any significant flow before dev starts, fix the top issues, and document what we changed and why. Designs that haven't been tested are just guesses in a nicer font.
Our stack
Figma
Source of truth for components, tokens, and prototypes.
FigJam
Remote workshops, journey maps, and research synthesis.
Framer
High-fidelity animated prototypes when Figma falls short.
Maze
Unmoderated usability testing with heatmaps and task metrics.
Hotjar
Session recordings and scroll maps on live products.
Mixpanel
Behavioural analytics to validate design decisions post-launch.
Dovetail
User research repository and interview synthesis.
Storybook
Living component documentation paired with the design system.
Our process
Stakeholder interviews, user research (5–8 sessions), and competitive analysis. You receive a written research summary that your whole team can read, not a deck that lives in a designer's folder.
Sitemap, user flows, and wireframes for every key screen. Validated with at least one round of user testing before we open the visual design.
High-fidelity screens in Figma, interactive prototypes, and a lightweight design system. Two rounds of stakeholder feedback baked into the schedule.
Developer handoff with redlines, Figma dev mode, and a live review session. We stay available during build to answer questions and iterate on designs where dev reality disagrees with the prototype.
Pricing snapshot
Starting at NPR 60,000. See our pricing page for full ranges and what's included in each tier.
Further reading
Case studies coming soon — in the meantime, read our blog for deep-dives on how we approach these projects.
FAQ
Free 30-minute discovery call. No sales pitch, no pressure — just a conversation about whether we're the right fit.
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